Many brands attempted to genuinely pay tribute to singer PRINCE in commemoration of his life and massive influence. But some brand messages were viewed as leeching onto a genuine moment of emotion for advertising purposes only. Among those brands who were chastised for their efforts were Cheerios and alcoholic drink brand Four Lokos, who later deleted their initial posts related to the event.

MAKIN IT with guest LIZ ROSSETTIToday our entrepreneurial interview is with former OSU Cheerleader + AmeriCheer Founder, Liz Rossetti. AmeriCheer, Inc. was founded in 1987. Rossetti’s mission was to educate, inspire and lead the future in cheerleading and dance. Today, AmeriCheer and its family of brands (AmeriDance, Eastern Cheer & Dance, STUDIO LIVE!, and Victory Wear) is a national cheerleading and dance company that inspires young athletes in competitive cheerleading and dance, and educates through instructional camp programs. AmeriCheer administers exciting cheerleading and dance competitions, educational summer camps throughout the United States, and recently celebrated its 20th anniversary of the InterNational Championship competition at Walt Disney World® Resort, attracting teams from countries around the world. Hear her story up close + personal with us today!

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