Today’s Show Recap
Thanks for listening to Makin’ It. On this week’s episode, we talk about the new “Ocean’s Eight” movie, the business of the Olympics, another installation of our Makin’ It Success Stories profile series featuring Mark Burnett, and finally, a Makin’ It or Breakin’ it review of the Olympic games in Rio. Let us know what you think of the show in the comments section at the bottom of the page!
Let’s fire up the show!
First up, Tommy, Todd and Brittany talk Hollywood and the new “Ocean’s Eight” movie that is going to be made. Following on the heels of the “Ocean’s Eleven” franchise that grossed approximately $1.1 billion, “Ocean’s Eight” will feature a female cast. There are rumors that Sandra Bullock, Anne Hathaway, and Rhianna could all be attached. It is a proven concept that beautiful women are always a box office draw, but what does the all-female cast mean for Hollywood?
Many wonder if the reboot of movie franchises with female leads will help close the gender gap in pay in Hollywood. Despite what some actresses have been advocating, the box office itself determines paychecks. “Ocean’s Eight” is marketed toward the 18-49 year-old male because they are the ones buying tickets and demand certain movies overall. Television also markets to this age range. This explains why the majority of movies are geared toward men. What do you think of the gender gap in pay in Hollywood? Let us know in the comments section.
Hollywood has gotten smart about business, focusing on marketing, promotion, and branding. They want to be in control of the box office because they know how to market, promote, and brand well. They know to make good franchises and not try to manufacture hits too much, and this is what makes a movie do well at the box office. Comic book franchises have been particularly good at this, not letting other franchises rest on their laurels.
What do you think of women taking over movie franchises previously owned by men? What do you think makes a movie do well at the box office? Let us know in the comments section.
Up next, Tommy and Todd discuss the business of the Olympics. The Olympics has become a business because it has focused on the athletes’ stories. An example is Michael Phelps. Phelps has been killing it during this Olympics and has done for swimming what Muhammad Ali did 50 years ago for all of sports by taking it to the next level and forming connections with the fans. From his great ability in the pool, to his work ethic, his back story, and his family, Phelps connects with advertisers and fans. Phelps has been swimming since age 5, and the fruit of that effort is winning gold medals.
A person overcoming struggles inspires the human spirit. Many years ago, on ABC Wide World of Sports, Art Rooney introduced athlete profiles on the show, and the ratings blew up. All sports channels have since incorporated the profiles because they get you involved. Moreover, companies that aren’t even sports related use the same model of incorporating a person’s story to make a brand more relatable. What do you think of athlete profiles in sports? Do they help you relate more to the game? Tell us what you think.
OMG Fact of the Week:
The human body produces enough saliva during a lifetime to fill two swimming pools.
In our latest Makin’ It Success Stories profile, Tommy and Todd talk about Mark Burnett. Burnett is a Hollywood producer of movies and television shows such as “Survivor”, “The Voice”, “The People’s Choice Awards”, “Celebrity Apprentice”, “Shark Tank” and more. In addition to his market on pop culture, he and his wife, actress Roma Downey, have also found the underserved market of faith and family in Hollywood.
Originally from Great Britain, Burnett was a paratrooper. When he moved to the United States, he took a job as a nanny for a wealthy family and really appreciated their lifestyle. Deciding that he could have it too because they were no different from him, he started his own businesses. Later, while at a Hollywood party, he saw a man whom everyone was following. Burnett discovered the man was a Hollywood producer and decided that was the life he wanted: the fame, the money, and the adulation. What’s important about Burnett is that he is proof that you can decide what you want to be and how you make your money.
When Burnett became a producer, he created a show called “Eco-Challenge” that aired on the Discovery Channel. It focused on former Special Forces men and adventurers surviving in all types of climates and terrains. While the show was moderately successful, it was cancelled. Burnett didn’t give up. He took the show to the networks, and CBS picked it up provided he make some changes. That’s when “Eco-Challenge” changed into “Survivor”.
Burnett went on to create “The Apprentice”, which takes “Survivor” to the board rooms of corporate America. He created a successful format and didn’t deviate from it. In Hollywood, if you find a successful formula, stick with it because good companies know to give the consumers what they want. The key is to find out what people are saying yes to and deliver. Mark Burnett has found the yes button.
Last up, the Makin’ It or Breakin’ It segment. Tommy, Todd, and Brittany give a review of the Olympics. Overall, it was a great Olympics, and everyone loved to hear the stories of the athletes. While Brittany caught the majority of her experience on social media, Todd preferred to watch the events as they happened. Everyone agreed that all the dedicated athletes were amazing and credits to their countries, particularly the Americans. What did you think of the Olympics this year? Let us know in the comments.
Thanks for tuning in to Makin’ It. Let us know what you think of the show and if you have questions about your business, send us an email at firstname.lastname@example.org or leave us a comment below. We love to hear from our listeners and we read comments on the air. We just might choose yours for next week’s show (so don’t forget to tune in!).
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Additional Resources for Entrepreneurs:
Watch an interview with Mark Burnett and Roma Downey on their latest film: “Ben-Hur”.
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