Today’s Show Recap
Thanks for listening to Makin’ It. On this week’s episode, on Show Buzz, the Tommy, Todd and Brittany take a look at “Like a Boss.” Also this week, Tommy and Todd interview Shark Tank winners Brad Boskovic and Charlie Williams of Digiwrap. Finally, on Makin’ It or Breakin’ it, the gang asks the question: Does a college degree still matter? Let us know what you think of the show in the comments section at the bottom of the page!
From bottom to top, it’s time to start the show!
Tommy, Todd and Brittany start the show with Show Buzz, and this week they take a look at Nick Cannon’s reality show “Like a Boss,” which airs on the Oxygen network. Cannon hosts a show that takes a look at the lives of personal assistants and the bosses for whom they work. Not only does it show the lives of assistants and their powerhouse bosses, it also offers viewers the lessons to be learned from starting at the bottom and rising up.
To be successful in business, people have to know every facet of how a business operates, and personal assistants are fortunate enough to have a vantage point that no other education can offer. They learn because they have full access to the CEO, their lives often becoming their bosses’ lives. As Cannon’s show features, being an assistant is not just about running the boss’s errands. It shows these assistants and viewers what it takes to make it in the business world from how to dress appropriately for each presentation and how important it is to maintain health. Mostly, “Like a Boss” shows that to interact with the boss, assistants have to be on their bosses’ level because assistants go wherever the bosses go.
The show also details that not all millennials are lazy, and many do want to work hard and become successful in business. Conversely, it shows what it takes to be a good leader and not just a boss. Leadership skills shown by Cannon and the other bosses include: being a mentor, encouraging staff, teaching, training and motivating. Having an assistant is critical to a boss because it frees up time for the boss to focus on his business. And, if the assistant worth his salt, he will take the education provided and go on to be his own success. What do you think of “Like a Boss?” Have you ever been an assistant? What was it like for you? Let us know in the comments section.
Next up, Tommy and Todd interview Brad Boskovic and Charlie Williams of Digiwrap. Boskovic and Williams took their on-demand printing business that specializes in personalized gift wrap to “Shark Tank” and landed a deal with Kevin O’Leary.
Boskovic and Williams both worked for Boskovic’s family printing business, and once they came up with the patented process to create the gift wrap products available on-demand, they decided to go on the show. Both Boskovic and Williams both cite as their chief education in their field as learning the business from the bottom to the top and the people and vendors with whom they worked. However, both also name the book “The Purple Cow” as inspiration for finding a niche in their market.
The idea for their process came from many customers calling and stating they couldn’t afford to purchase thousands of printed tissue paper for their businesses, needing smaller runs instead. Boskovic and Williams discovered a process that would enable them to combine smaller runs of projects allowing them to maintain their profit margins.
Boskovic and Williams both believe that social media is the key to marketing their product, and the feedback they received from their customers is what gave them the confidence to go on “Shark Tank,” already knowing how valuable their service could be. Getting their product known to customers has been critical toward Digiwrap’s success because many people who are curious about the product often return for business. Boskovic and Williams also encourage anyone who can’t get their product on “Shark Tank” to research social media tactics or enlist the help of social media partners to get the word out about their product.
Life after “Shark Tank” has been good for Boskovic and Williams. While they are still in the due diligence stage of their deal with O’Leary, their show aired during December, which generated their most profitable day, spanning across two weeks. Boskovic and Williams both plan to take their business as far as it will go even though many family businesses never make it past three generations. They state that life is moving so much faster, and it’s difficult to maintain a business that long. They believe a key to the success of family businesses is allowing for adaptability to the times. The business cannot rest on its laurels, and no one can get lazy. What do you think of Boskovic and Williams? Let us know in the comments section. For more information on Digiwrap, click the link below.
Makin’ It or Breakin’ It:
Finally, Tommy, Todd and Brittany end the show with the Makin’ It or Breakin’ It segment. This week they ask the question: Does a college degree still matter?
Most colleges teach nothing about how to make money or how to survive in the real world, which should be taught prior to college anyway. However, the school students attend makes a big difference in the experience obtained from getting higher education. For example, more competitive schools, like Harvard, do teach students how to compete against others as they compete to get in and compete once there.
In general, college does provide some life experiences such as teaching independence, learning and studying. These are all base skill sets, but they don’t ensure people successful careers.
With all that said, many employers still require a degree as a perquisite for employment. However, overall people don’t need a degree to make it, but they do need more important skills such as work ethic, ingenuity, initiative and a willingness to learn. What do you think of getting a college degree? Do you think they are necessary? What did going to college offer you? Let us know in the comments section.
Thanks for tuning in to Makin’ It. Let us know what you think of the show and if you have questions about your business, send us an email at firstname.lastname@example.org or leave us a comment below. We love to hear from our listeners and we read comments on the air. We just might choose yours for next week’s show (so don’t forget to tune in!).
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Additional Resources for Entrepreneurs:
For more information on or to contact Digiwrap, click here.
For more information on “Like a Boss,” click here.
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