Today’s Show Recap

Thanks for listening to Makin’ It. This week we get controversial – guns in the workplace, marketing gone bad, political correctness gone crazy and Presidential politics. Let us know what you think of the show in the comments section at the bottom of the page!

Let’s start MAKIN’ IT!

First up, Bud Light had to pull out its crisis management plan when one of its “Up for Whatever” slogans ran afoul of public opinion. When the company debuted a bottle promoting it as “The perfect beer for removing ‘no’ from your vocabulary for the night,” the Twitterverse lost its mind. There are limits to being #UpForWhatever.

Did a slogan perceived to endorse rape really make it past countless layers of corporate eyes without anyone raising a red flag? Or was a this a calculated risk to generate buzz for the brand?

What do you think? Should we believe it was an innocent mistake and give Bud Light the benefit of the doubt? Or is this an instance of a company taking a chance that any publicity is good publicity? Let us know what you think in the comments section below.

Recently a number of gun owners have pushed for the right to open carry in their places of employment. While the 2nd Amendment allows citizens the right to bear arms, do you want the cashier at your grocery store ringing you up while sporting a gun in a shoulder holster? Tommy and Todd debate open versus concealed carry and just who should get to decide a company’s gun policy – the business owner or the government.

Would you like to be able to carry a weapon to work? If you’re a business owner, would you permit open or concealed carry? Let us know in the comments section below or join the conversation on social media.

You can’t get much more controversial than guns – unless you want to talk politics, which is up next.

The conventions are over and the tickets are set. On one side we have the first woman nominated by a major political party. On the other, a billionaire outsider. As we approach the elections, two things are certain – first, it’s going to get ugly between now and November. And second, we are a nation divided.

Our lines of separation are many and include race, religion, politics, philosophy, income, immigration, entitlements, the national debt, guns and oh, so much more. We are in fact so polarized that our divisions have divisions.

It seems that the only thing was can agree on is that we don’t trust the government.   A recent Pew study shows that the public’s trust in government remains at an all-time low. Just 19% of the population say they trust the federal government to do what is right always or most of the time. And that’s across party lines.

On the subject on honesty – we Americans also seem to understand that politicians are going to tell us what they think we want to hear, regardless of the facts. Only 29% of those surveyed would call their elected officials honest.

So we don’t trust the government, we believe our politicians are lying to us, and 65% of people think the media and its framing of the “news” has a negative impact on our country.

Tommy and Todd take some time this week to discuss a recent series of articles in the New York Times that suggest economic tyranny might be right around the corner (no matter who wins in November). The primary topic of discussion revolves around whether or not our economy has grown in such a way that the divide between rich and poor is now so great that our democracy will crumble.

“Let us never forget that government is ourselves and not an alien power over us. The ultimate rulers of our democracy are not a President and senators and congressmen and government officials, but the voters of the country.”
-Franklin D. Roosevelt

Do the American people really believe the American Dream to be dead, or is it still alive and well and within the reach of anyone willing to work hard? It would seem that whichever side of the debate you land on will have a major impact on who you choose in November.

What issues concern you the most during this election cycle? How would you fix the gridlock in Washington? And finally, and perhaps most importantly, do you still believe the American Dream can be achieved? Join the national conversation with others who are Makin’ It by commenting below or on social media.

We wrap up the show with our Makin’ It or Breakin’ It segment, where we find Gap apologizing for what some called a “racially insensitive ad.” Take a look at the ad and let us know what you think. Is the White girl using the African American girl as an “armrest,” or is this a case of political correctness gone amuck? Chime in with your opinion in the comments section below, or hit us up on social media. We want to know what you think!

Thanks for tuning in to Makin’ It. Let us know what you think of the show and if you have questions about your business, send us an email at or leave us a comment below. We love to hear from our listeners and we read comments on the air. We just might choose yours for next week’s show (so don’t forget to tune in!).

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Additional Resources for Entrepreneurs:

Order Tommy’s new book, The Way of the Rich at,, and

Tips on creating a crisis management plan can be found here and here

Read Tommy’s blog on marketing and the Presidency

Read how our founding fathers felt about tyranny

Check out the US Debt Clock and watch how quickly the country’s debt grows

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Check out the Makin’ It website to listen to past shows anytime at

Be sure to tune in every week to the Makin’ It Radio Show on your local station or listen to past shows anytime on iHeart Radio, TuneIn or the Makin’ It Now Archives section on our website at



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