Today’s Show Recap
Thanks for listening to Makin’ It. This week, MJ Morgan and Melinda Inks join Brittany Dorsey for Makin’ It in the Pink. For the month of October, the ladies will be promoting breast cancer awareness, women in business, and women’s health. On this week’s episode, we talk about Kate Hudson and her Fabletics endeavor, the battle for trademarking the name Kylie, two new profiles in the Makin’ It Success Stories featuring Arianna Huffington and Yang Lan, and, finally, on Makin’ It or Breakin’ It, we ask the question: Can women have it all? Let us know what you think of the show in the comments section at the bottom of the page!
GIRLS, start your engines and LET’S GO PINK!
MJ, Melinda and Brittany start the show talking about Kate Hudson and her Fabletics endeavor. Recently, Hudson has had some controversy with her subscription-based athletic wear company. As a co-founder of Fabletics, Hudson has taken the majority of the fallout for problems customers have been having cancelling subscriptions with them taking to Twitter to voice their concerns. However, parent company of Fabletics is JustFab, and it features a similar business model with six of its companies. JustFab has taken no heat over the cancellation portion of its services, while Hudson received them personally.
While Hudson was aware of the business model before signing on, the question remains did she deserve the flack while the parent company’s six other businesses had the same policies? The direct witch-hunting appears to be the result of assigning a public face to Fabletics while the other companies don’t have the same attention. When you are the face of a brand, it must be realized that people will direct their concerns toward you. Do you think Hudson should have taken all the complaints personally? Why do you think JustFab didn’t have an equal reaction? Let us know in the comments section.
However, Hudson handled it like a pro. She started a new company, FL2, with her brother. Additionally, Fabletics has a brick and mortar store to open in the Mall of America, and Hudson wrote a book and was the keynote speaker at the International Businesswomen of the Year awards. What Hudson did right was she didn’t allow the 1,600 people out of millions stop her.
So what else can you do when dealing with upset customers? The key is to listen to them and never oppose them. After you’ve listened to their concerns, you tweak your model where necessary and move on. Never let angry customers hold you back.
Next up, it’s the battle over the name Kylie. Australian singer, songwriter, and actress Kylie Minogue has recently spoken up against Kylie Jenner’s attempt to trademark the name Kylie. Minogue cites that she has been known singularly as Kylie for years and has owned the domain Kylie.com since 1996, before Jenner was even born. But can Jenner actually trademark her name? The answer is yes. People can trademark their first names if they use it as a brand for your product or service. While Jenner can trademark her name, Minogue can still retain her ownership of Kylie.com. Do you think people should be able to trademark their first names? Let us know in the comments section.
OMG Fact of the Week:
The proper word for a female dude is a dudine, not dudette.
In the next segment of the show, MJ, Melinda and Brittany do another installation in the Makin’ It Success Story Profile Series. However, this week, they feature two profiles: Arianna Huffington and Yang Lan.
The first Makin’ It Success Story Profile for the show features media mogul and entrepreneur Arianna Huffington. Huffington started with nothing but an idea, which was a blog, and today she is an international media mogul. In 2005, she found her niche with “The Huffington Post,” and it has become one of the biggest news sites in the world. In 2008, it was ranked the most powerful blog in the world. And, in 2012, she won the Pulitzer Prize for Best National Writing.
Huffington, who is also a bestselling author, actress, and politician, came from humble beginnings in Greece. When Huffington wanted to attend Cambridge University in England at age 16, her mother supported her completely, saying they would get a loan and move to England. And, should she not get in to Cambridge, it would all be OK. Her father was equally as strong. A journalist of an underground newspaper during World War II, he was eventually arrested and sent to a concentration camp before being released.
Expanding on her father’s lead and after attending Cambridge, she crossed disciplines in newspapers and blogs, and she went on to be named one of “Time” magazine’s most influential people and one of Forbes’ most powerful women. However, her career isn’t without its setbacks. In 2004, she lost the California gubernatorial race to Arnold Schwarzenegger, citing that he had many more online followers as the reason for her loss. And, this is where “The Huffington Post” was born, realizing the importance and power of an online presence.
“The Huffington Post” includes many famous authors, celebrities and academics; however, no one is paid for their contributions. She used this army of voices to back her as an independent voice among many other independent thinkers. And, when she finally sold “The Huffington Post” to AOL, she received $315 million.
Huffington, after taking her idea and turning it into millions, is a prime example of having an idea and believing in that idea. What do you think of Arianna Huffington? Let us know in the comments section.
Girls on the Go: Workplace Beauty Secret
For women who don’t have a lot of time for make-up in the mornings, tinted moisturizers are a great alternative. Generally, most have sunscreen, protecting your skin, but they also provide a great glow. For more information and beauty tips, visit beautyresearchinstitute.com.
Our second Makin’ It Success Story Profile for the show features Chinese media mogul Yang Lan who is considered to be the Oprah Winfrey of China. Having more Weibo followers (China’s Twitter) than Oprah has Twitter followers by 15 million, Yang is one of the most successful women in media in the world.
Before founding Sun Media Group with her husband, Bruno Wu, Yang got her big break as the host of a talk show. However, her success was hindered by her not being considered “pretty” enough for television. After going on many successful auditions for the show, Yang found out she was and always had been the frontrunner for the job, but it was her looks that gave some executives pause. When they finally conceded and gave her a shot, Yang blew everyone away.
Yang went on to found Sun Media Group with Wu in an effort to educate through entertainment and illuminate through information. However, this goal was not without its setbacks because Yang and Wu gave their customers more of what they needed and less of what they wanted, causing their numbers to fall. After being named by Forbes’ as the Best Small Business, they eventually had to sell the majority of Sun Media Group to a mainland Chinese media group.
So, how does a business determine the line between giving customers what they want versus what they need? This is determined by looking at the numbers, in Yang’s case the ratings, to see what is working and what is not.
Yang has gone on to be named one of the wealthiest people in China, win the She Made It Award from the Paley Center for Media, and listed as one of Forbes’ most powerful women. What do you think of women being hindered in their careers for not being pretty enough? Let us know in the comments section.
GoZone Energy Tip of the Week:
As we age, we lose muscle mass naturally, which leads to fat gain and increases the risk of diseases. However, this process can be slowed, prevented, or reversed with a combination of strength training and a diet rich with protein or protein supplements. For more information and if you want more tips, visit vertexfoods.com.
Finally, MJ, Melinda, and Brittany end up the show with the Makin’ It or Breakin’ It segment, which this week is called Makin’ It Up. This week, the ladies ask the question: Can you have it all? Many women struggle with the concept of having it all with few role models in the area. In a recent article in “Entrepreneur” magazine, the concept is addressed with a solution provided. The female author said there are five key areas of life: work, sleep, family, fitness and friends. In order to be successful, three must be chosen, not all five, or else there will be lack. Which three would you pick? Let us know in the comments section.
Thanks for tuning in to Makin’ It. Let us know what you think of the show and if you have questions about your business, send us an email at email@example.com or leave us a comment below. We love to hear from our listeners and we read comments on the air. We just might choose yours for next week’s show (so don’t forget to tune in!).
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Additional Resources for Entrepreneurs:
To learn more about the battle for the name Kylie, click here.
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