Today’s Show Recap
Thanks for listening to Makin’ It. This week, MJ Morgan teams up with Melinda Inks and Brittany Dorsey for Makin’ It in the Pink. For the month of October, the ladies will be promoting breast cancer awareness, women in business, and women’s health. On this week’s episode, they talk about how to use feedback from your customers and employees to better your business, how Facebook emotionally manipulates you, two new profiles in the Makin’ It Success Stories featuring Beyoncé and Tory Burch, and, finally, on Makin’ It or Breakin’ It, effectively hiring in business and the benefits of a college degree.
GIRLS, round everyone up and GO PINK!
MJ, Melinda and Brittany start the show talking about customer feedback and how you can use it to better your business. The best thing to do is listen to the feedback and make the person feel validated because it makes them feel like you’re resolving the problem. Focus groups are an excellent way to get customer feedback. You can use them to determine if you are targeting your audience, but remember to take all feedback with a grain of salt, considering the source, because the person giving the feedback may not be your target customer. When customers give opinions, they aren’t necessarily giving you feedback from a place of empathy for your brand. They could only be giving ideas that help them.
Surveys are another way to build loyalty and connection with your customers by telling them that their experience matters. The survey gives an opportunity to see what your customer sees as your strengths and then, use these strengths in your marketing. Additionally, you can use the positive comments from surveys as testimonials. If your customers are too busy to take a survey, offer an incentive like a Starbucks gift card.
Finally, it is important to share the feedback results with your employees, especially with people who are in direct contact with the customers.
Getting feedback from customers, and employees, really opens up communication and shows that you care. How do you get customer feedback for your business? What do you do with it once you have it? Let us know in the comments section.
Next up, the ladies take a look at how Facebook manipulates customer emotions. Facebook did an experiment to research the effects of positive messages in users’ News Feeds, wanting to see how this tactic would affect their emotional states. They took one group of people and put positive and light messages in their News Feeds. The other group received negative messages. They found that for advertisers, the group who received the positive messages felt more uplifted, even if the content wasn’t about them. The key is to keep social media marketing light, and deeper content takes longer to read and often doesn’t receive nearly as many likes.
When you sign up for a Facebook account, you are agreeing to let them use your data for analysis and research. Therefore, what Facebook is doing is not illegal. We live in a digital age where our privacy is gone, and the only way to avoid being part of the research is to stay offline. What do you think of using positive social marketing to connect with customers? What do you think of Facebook’s research tactics? Let us know in the comments section.
OMG Fact of the Week:
Males of some praying mantis species cannot populate while their heads are attached. So, the female initiates sex by ripping the male’s head off. A decapitated male can carry on intercourse for up to eight hours after his head has been eaten off. The female gets more protein for her eggs by eating his head.
In the next segment of the show, MJ, Melinda and Brittany do another installation in the Makin’ It Success Story Profile Series. This week, they feature two profiles: Beyoncé and Tory Burch.
The first Makin’ It Success Story Profile for the show features Beyoncé. Being a singer, songwriter, record producer, actress, mother and designer, Beyoncé is an entrepreneur who really does make it all happen. Known for being involved in every aspect of her career, from choreography to clothing design, Beyoncé’s work ethic is clearly what drives her. Having started her first girl band at age 8, which went on to become the band Destiny’s Child, it is clear she was born to be an entrepreneurial powerhouse.
Beyoncé has depended greatly on her family for her success. Her father was her manager; her mother, her wardrobe designer; and her cousin, Kelly Rowland, her bandmate. Her father used to push the girls to work harder and avoid playing with friends so they could be successful.
Successful, she became. Beyoncé is the most nominated woman in the history of the Grammys. Also, in 2010, she won six Grammys, the most in a single night by any female performer. Additionally, her band Destiny’s Child was the best-selling female group of all time. Her self-titled album was the fastest selling ever that was distributed by iTunes. And, in 2011, she made Forbes’ Top 10 list of entertainers as one of the highest earning women, with her and her husband having a net worth of more than a billion dollars.
Beyoncé and her husband, Jay Z, are incredibly brand conscious and consider themselves the guardians of their status. For example, when invited to Kim Kardashian and Kanye West’s wedding, they declined attendance. It wasn’t that they were not friends with the bride and groom; they simply didn’t want a Kardashian to climb on their status. Another way they protect their brand is by generating buzz. Rumors that Jay Z and Rhianna have been having an affair have been circulating for a while now. However, are the rumors actually true or a means to drive attention to the couple and, in addition, Rhianna? Regardless, the gossip is effective, and it keeps the focus on Beyoncé and Jay Z.
Beyoncé is truly an entrepreneur who knows how to get and keep all eyes on her. What do you think about Beyoncé? What do you think of how she and her husband protect her brand? Let us know in the comments section.
Girls on the Go: Workplace Beauty Secret
Running short on time after hitting the snooze button too many times? The best way to look pretty in a hurry is to apply a bold lipstick color. That brings all the attention to your lips, so there is no need to add a lot of anything else. Complement your bold lips with a little mascara and a quick swipe of liner to your top lid for a final and fished look in a hurry. For more information and beauty tips, visit beautyresearchinstitute.com.
Our second Makin’ It Success Story Profile for the show features Tory Burch. A fashion designer known for her 1950s/1960s classic style and grosses more than $800 million in sales worldwide seemingly had overnight success when Oprah Winfrey endorsed her on her show. Having launched her brand in 2004 in a small shop in Manhattan, 11 years later, Forbes listed her as one of the most powerful women in the world.
Coming from a farm in Pennsylvania, Burch started out as a tomboy. However, at college she caught the fashion bug and moved to New York City, where she worked with Ralph Lauren and Vera Wang all the while designing her own fashion line based on the style of her parents, a style she loved. Burch knew she had a niche with her fashions, being a comfortable lifestyle brand, she reached success, now with 82 stores worldwide.
Like many entrepreneurs, Burch is also a philanthropist, partnering with Bank of America to help provide loans to women in business. Additionally, she is known for being innovative, having her brand be the first to move into wearable technology with her Fitbit partnership and the first to stream a show from Fashion Week using Google’s Lightbox.
Like many entrepreneurs, Burch is not without her share of controversy. Burch’s ex-husband, Chris Burch, may have been the catalyst who helped her reach success having the knowledge of how to build a brand because he had done it many times before. Burch and Chris Burch built the Tory Burch brand together, but a wedge was driven between them from him limiting her control in the company, leading to a divorce. However, Chris Burch still had a place in her company, and they maintain a tense and hostile professional relationship in which he sued her for breach of contract and tried to remove her from the board of directors.
Chris Burch is an investor in his own right and also has started many fashion lines. Typically, when it appears that someone reaches a success overnight, it is because there is a person behind the scenes who knows the ropes. Chris Burch had that knowledge, which would seemingly lead someone to believe that he is the reason for Burch’s success. However, after their divorce, Chris Burch started two fashion lines, trying to undo Burch, and those companies went under three years later while Burch’s line is going strong, proving that he was not the sole reason for her success. What do you think about Tory Burch? Let us know in the comments section.
GoZone Energy Tip of the Week:
Have an egg. One egg a day, on average, decreases the risk of heart disease, so make an egg a part of your weekly choices. Only the egg yolk is what contains the saturated fat, so have as many egg whites as you want. For more information and protein ideas, visit vertexfoods.com.
Finally, MJ, Melinda, and Brittany end up the show with the Makin’ It or Breakin’ It segment. This week, the ladies talk about when hiring people, is a degree a requirement? A degree is largely dependent on the job position. For example, when hiring a CPA, you would look for someone with a degree. However, it is always best to examine the pros and cons of hiring a young person who may or may not have a degree. The pros of hiring young people is that they typically have fresher ideas, are less expensive, are ambitious and driven, are easier to mold and are tech savvy. The cons include a lack of exposure, difficulty transitioning from school to full-time employment, a lack of direction or decision-making skills, overconfidence and being unteachable because they already think they know everything. The bottom line is that it is typically a good experience and good for business to hire young people, knowing that you always want to keep your business as young as you can. What do you think of hiring young people in the workplace? Should they have a degree? Let us know in the comments section.
Thanks for tuning in to Makin’ It. Let us know what you think of the show and if you have questions about your business, send us an email at firstname.lastname@example.org or leave us a comment below. We love to hear from our listeners and we read comments on the air. We just might choose yours for next week’s show (so don’t forget to tune in!).
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Additional Resources for Entrepreneurs:
To learn more about Beyoncé, click here.
To learn more about Tory Burch, click here.
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