Today’s Show Recap
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This week, it’s the best of Makin’ It as we take a look at highlights from a few of our favorite shows. We get into social media, share some of our favorite interviews and more. Let’s start makin’ it!
First up, we talk customer service and crisis management. In the internet age, crisis management is not a matter of if, but when (just ask Olivia Pope). So when John Q. Public shows up on your company’s social media, pitchfork in hand, what’s your plan? Do you have a plan? Recently JetBlue found itself in the midst of a full blown public relations crisis. Their network went down and customers took their frustrations to the web. This is a company known for its customer service, especially on social media. But in this instance, we can probably all agree that JetBlue didn’t come out on top. We debate pre-emptive vs. reactive responses, and share an example of a company who turned a disaster into a win.
“It takes 20 years to build a reputation and five minutes to ruin it.
If you think about that, you’ll do things differently.”
You can listen to the entire show here. And for the record, you should have a crisis management plan no matter the size of your company.
Speaking of pitchforks, Todd is a firm believer that you have to actively protest what you don’t like in your life. And that extends to work, which is our next social media topic. If you’re unhappy in your job, which occupies the vast majority of your day, what’s holding you back from finding something else? Listen to that whole show here. Also, let us know in the comments what’s holding you back from getting your dream job.
Our final social media highlight comes courtesy of the 1%. In a recent post, tech mogul Julie Meyer asserts that the world works best when organized around its entrepreneurs. It’s a concept debated by everyone from Machiavelli to Ayn Rand, and now Makin’ It. Our politically correct culture loves to hate entrepreneurs, but Meyer’s position is that they are society’s best hope for global prosperity. Let us know what you think in the comments.
Now it’s time to move on to some of our favorite Makin’ It interviews.
First up, we revisit part of our talk with Bob Allen, CEO of International Training at Dale Carnegie. What is it about sales that makes people so fearful? While (thankfully) the days of salesmen sporting white shoes and plaid pants have passed us by, many still don’t believe sales to be an honorable profession. Well, Bob would politely disagree with you and he tells us why in this interview. Learn more about Bob and the Dale Carnegie program on his website, and you can listen to the entire interview here.
Next up, it’s entrepreneur Ryan Memmelaar who’s company, ClearSaleing, developed metrics for measuring online ad effectiveness. The company was ultimately sold to GSI/e-Bay for millions. Ryan talks about the importance of keeping your business focused on the customer. To keep up with Ryan, follow him on Twitter @rmemmelar. You can listen to the rest of his interview in our archives.
Our best of Makin’ It episode continues with life coach Michelle Morin, who shares strategies for ending something in your life. It could be a relationship, a business partnership, or something that’s causing you to compromise your integrity. Whatever it is, you’ve determined that it has to go. Michelle lays out the steps to ending “it” with dignity and care and then moving forward with your life. Learn more about Michelle on her website and listen to her entire interview here.
Sales coach Dave Tear, owner of Sales Coaches’ Corner, also makes an appearance on this special episode. We pick up where we left off with Bob Allen, and talk more about why people are so afraid of sales. Dave shares the number one reason why people leave the job, despite it being the very lifeblood of a company. Let us know what you fear most about sales in the comments. Check out Dave’s website and listen to his entire interview here.
We wrap up our favorite interviews section with legendary stylist and salon owner, Charles Penzone. In 1969, Mr. Penzone opened his first salon with two employees and a $500 loan. With a focus on training and education, he went on to create multiple standard setting, award-winning salons and spas. He now has six luxurious and trendy locations and nearly 500 employees, but that’s not to say that it was easy. Don’t miss Mr. Penzone’s compelling story about how he nearly lost it all. You can learn more about The Charles Penzone Grand Salons on their website. You can also hear his entire interview on our website.
We end the show with our favorite “Makin’ It or Breakin’ It” segment, encouraging everyone to take the leap and chase your dream. So how do you really know when it’s time to quit your job and go off on your own? We have some practical tips for you and we bust a few myths too. You can listen to the entire segment here, and don’t miss Tommy’s blog on the subject.
Thanks for tuning in to Makin’ It. Let us know what you think of the show and if you have questions about your business, send us an email at firstname.lastname@example.org or leave us a comment below. We love to hear from our listeners and we read comments on the air. We just might choose yours for next week’s show (so don’t forget to tune in!).
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