SHOW SUMMARY: Many brands attempted to genuinely pay tribute to singer PRINCE in commemoration of his life and massive influence. But some brand messages were viewed as leeching onto a genuine moment of emotion for advertising purposes only. Among those brands who were chastised for their efforts were Cheerios and alcoholic drink brand Four Lokos, […]
SHOW SUMMARY: Is there actually something to the old adage, “dress for the job you want, not the job you have,” or “fake it till you make it”…we investigate the SCIENCE behind how BRANDS can actually influence performance. Maybe BRANDS actually influence all of us more than we attribute credit! In keeping with this topic, […]
SHOW SUMMARY: What do people think when they first see your profile picture on Facebook or LinkedIn? You may think that your picture is perfectly fine + appropriate…maybe it’s a photo where you’re mountain biking with friends on a recent vacation…or maybe you used one of those apps to make yourself look just oh so […]
SHOW SUMMARY: Despite the initial reputation “SNAPCHAT” earned thanks to use by the younger demographic, businesses are now finding ways to profitably market to + engage with this younger audience. We outline a few ways you may be able to incorporate SNAPCHAT into your marketing strategy if you are looking to reach this younger target […]
SHOW SUMMARY: Today we start by discussing a recent study on the SECRETS that people spill on WHISPER. What are the most common topics that people want to anonymously confess to the entire world via this popular app? Listen in for the answer… Listener Markus from Denver, CO, emailed in recently asking for some advice on innovative […]
SHOW SUMMARY: Did you know that MOST PEOPLE practice GRATITUDE rituals in the WRONG way? But wait, is that really POSSIBLE? I mean, isn’t ANY GRATITUDE better than NONE? Not according to this authority who sparked our conversation on the topic. She claims that the way most people interpret and try to practice GRATITUDE, actually […]
SHOW SUMMARY: We begin with the question, “Who should society be organized around and why?” This is an age old question, tackled by Machiavelli in “The Prince” and by Ayn Rand in “Atlas Shrugged” – and WE take it in on in our discussion on MAKIN’ IT! We debate WHO society COULD be organized around, if […]
SHOW SUMMARY Today we recap a recent TWITTER DUEL fought between Wendy’s + Burger King…who WON…you’ll have to listen to find out! Then we answer emails from listeners, including a good one that we really get in depth on about how to manage + plan for GROWTH in your small business. Most small business owners […]
SHOW SUMMARY How much SECURITY does it take to protect Mark Zuckerberg…and why are his neighbors agitated about it? Do you think this is really ENOUGH security to protect someone who has access to so much sensitive data that could be used in such a detrimental way if it got into the wrong hands… Guest entrepreneur, […]
SHOW SUMMARY Coming to you from sunny Tampa, Florida this week, (well SOME of us are in sunny Florida…we’ll let you guess from the pic which ones…lol) we first discuss Mark Cuban’s most recent twitter battle. It’s ‘Shark Tank’ vs. “Y-Combinator’ in this feud + we think we’ve managed to sort out all the […]
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